Purple Finch is a beauty and hair salon based in Johannesburg, South Africa.
The salon scaled up to add beauty products, laser facial treatments, massages and spa. They needed packaging designs for their facial products that were sold in-house and at retail stores. We were commissioned to design their packaging with consistent branding.
Logo Refinement & Branding
We redesigned the icon in their logo to give it more rich feel. The client was very satisfied with the results and we moved towards creating a visual language for their series of packaging.
A consistent new look
We established a set of background patterns, font guidelines and colours which could be used in combinations for their packaging designs.
Clean and Elegant
Strong and clear messages accompanied by a clean background ensured a consistent approach across the palette.