Most businesses often only focus on their digital initiatives and give a cold shoulder to print collaterals. What they don’t know are three benefits of print marketing:
- It is tangible – whoever has your printed leaflet or flyer will remember you for a longer period.
- It builds brand recognition – print brings your brand aesthetics like texture, tone, fonts and colours to the forefront.
- Two-thirds of online searches are initiated by print collaterals.
- It is more engaging – an average user spends 43 minutes reading a magazine or a flyer and only 15 seconds skimming through a website. Guess who wins?