Are you starting your own business? How exciting! Ask us – we at Sivansh had bucket loads of fun while getting our business off the ground. But do you know what the most overwhelming aspect of the creative process was? Branding!
A lot of thought went into accomplishing the immediate reaction of our prospective customers, future employees, vendors, and anyone who may visit the website to be associated with us. Therefore, we had to be entirely sure that we wanted the Sivansh website to look and feel.
The point is strong and effective branding can help a company stand out from the competition, and as a newbie, we knew we had to put some time and effort into creating a strong brand identity.
Monetarily speaking, branding a startup can often cost an arm and a leg. But it doesn’t have to be like that. Here’s what the experts at Sivansh suggest:
1. Do extensive market research
Branding and research go hand-in-hand. It isn’t wise to ‘assume’ things when you are starting. Unfortunately, that’s something that most startups end up doing. Therefore, first things first – research.
Identify your target customers and learn about them. Pick a particular target group so that you design your branding that appeals to them. Don’t take the ‘one size fits all’ approach. It always fails in the long run.
Alternatively, find out what your competitors are doing. With tools like SEOQuake and Ahrefs, get an insight into their SEO activities, relevant keywords, traffic estimations. Use that to fuel your market research.
That will ensure you don’t waste time or resources on the wrong kind of customers or competition.
2. Develop a concise brand strategy
Once you have done your homework, it will be easier to create a clear, concise brand strategy and stick to it. Use your business objectives for context to write your branding plan. The two must go hand-in-hand to achieve your startup’s end goal – whatever that may be.
3. Get your branding basics right
Absolutely! That goes without saying. Start by creating an attractive logo and a strong tagline – one that describes your startup in a glance. Set the tone of your business early on by making both logo and tagline relevant to your brand.
If you are an amateur, seek the help of an expert. Hire a talented freelancer or a reasonably-priced creative agency to sort out your logo and tagline. Either way, your branding will get the much-needed kickstart.
Once you have got your branding basics sorted out, these must be visible on all media platforms, both online and offline, to maintain brand coherence. Avoid using too many different fonts, be aware of the logo placement, stick to one colour scheme – pay attention to detail.
4. Make use of cheap resources
Developing a website from scratch is an expensive affair, and when the budget is tight, leverage the online marketplace to the fullest.
For starters, set up your website on WordPress. All you have to do is buy a low-cost theme you like and customise it as per your brand guidelines. Pick up free stock images for your website design from portals such as Unsplash, Burst by Shopify, Cupcake, and Pexels.
If you don’t have a full-fledged in-house team to help you with content writing, graphic design or web development, hire freelancers on Upwork, PeoplePerHour, and Fiverr at affordable rates.
If you can hit the jackpot by signing up a cost-friendly creative agency to manage content, design, and web development for your startup, there’s nothing like it!
5. Plan your digital marketing
Content and social media are the cornerstones of your brand strategy, and if these two components don’t assert that, you should fix that. Make sure the copy and imagery evoke brand coherence across blogs, emails, and social media channels of your startup.
Poorly written copies, lack of tone of voice, sloppy visuals – all of these send out mixed signals to prospective customers, and in some cases, may even put them off completely. Therefore, be brand-aware on all platforms.
Even if you take out 15 minutes from your daily routine to analyze your digital activities, you will be able to make an enormous difference to your brand identity.
Consistency is the key to successful branding. Budget or not – successful startups are based on authenticity and built through the consistent delivery of the brand promise through all digital touchpoints.
Are you ready to get going with your branding strategy? Talk to us, and we will sort you out!