The most important metric that any startup tracks is website traction. If you run a startup, we are sure you want more visitors on your website. After all, the digital asset helps drive brand awareness and boost conversion rates. And for any new business, that holds much significance.

We at Sivansh have worked on marketing strategies for multiple startup clients, and that has given us enough idea on how to bring more visitors to the website. Let us check out the top five tips:

1. Blogging

In this day and age, having a company blog is given. Creating content your potential customers will find interesting and useful will help drive website traffic. Therefore, for starters, develop a proper content calendar.

Research your subject and seasonal topics. Use Google Keyword Planner to find out how many people are searching on a specific topic and write articles that answer their questions. The tool will also tell you how many people are looking for it, what the competition is and throws light on associated topics.

While writing on a chosen topic, pay close attention to every word and the tone of the blog post. Don’t rush into writing an 800-word article that doesn’t sync with your brand identity. Instead, spend time in writing an informative 500-word article – one that makes a difference.

Apart from blogging on your startup website, publish articles on high authority blogs relevant to your industry with a link back to your site. The backlinks are the most overwhelming components in off-page SEO and contribute massively to website traffic.

Alternatively, you can request an industry influencer for an interview or an article to be published on your company blog. They can share that content on their website or social media – thus bringing more visitors to your site.

Tools for content writing: Grammarly, Hemingway Editor, HubSpot’s Blog Ideas Generator


2. Social media

It is amazing how many startups don’t have a social media presence. Ask us – we have come across businesses that didn’t want to set up social media pages because they didn’t have time, they assumed their target audience was not socially active, or they were unaware of the basics of social media.

What most people don’t understand is social media offers free advertising and helps the local search SEO. Since you are writing blog posts, you need to share them somewhere. And social media is the perfect choice for that.

Therefore, use relevant hashtags, select great imagery, and write interesting captions to get more people to not only like or share your posts but also take a moment to visit the website.

Tools for social media: Buffer, Audiense, HootSuite, Pablo, Iconosquare


3. Responsive web design

Do you know what puts off people? When they open a website on their mobile phone, and it isn’t responsive.

In 2015, Google stated mobile friendliness is a ranking signal, which means if your website is not mobile responsive, you are not going to show up in search results on mobile devices. And that’s an opportunity lost given consumers today have 2X more interactions with businesses on mobile than anywhere else.

Therefore, to begin with – make sure your website design is responsive across multiple devices such as desktop, mobile phone, and tablet. Need any help with web design? We can help!


4. Email marketing

Contrary to popular belief – email is not dead. Promoting and sending out regular newsletters via email is still considered an excellent way to stay in touch with your customers. It also helps in driving traffic to your website.

You can populate the newsletters with page links on your website where they can learn more about your products, services, and company as a whole. Create landing pages if you are running a campaign or sale, so that your customers are directed to a specific page which decreases their chances of bouncing off from the site.

But please make sure you don’t bombard your subscribers with emails. Otherwise, they will not take a minute to delete them or disengage with you completely. Stick to a decent frequency.

They say it isn’t fair to judge a book by its cover. However, when it comes to email subject lines, people are quick to arrive at a decision. Therefore, put an extra effort in coming up with catchy phrases or single lines of text to influence your subscribers positively.

An email subject line often determines whether an email is opened or sent straight to trash. Therefore, make it worthwhile.

Tools for email marketing: MailChimp, Headline Analyzer From CoSchedule, Litmus


5. Paid online advertising

Organic promotions work to a certain degree. But if you want to catapult your website traffic toward greater heights, you need to belt out money for paid online advertising. Set a manageable budget to ensure maximum exposure on social media through paid ads.

Experiment with ad copies and captions, and design visuals after doing your research. There are many resources in the market they can help you create converting paid ads for Facebook and LinkedIn.

Refer to Google Keyword Planner again to get an estimated Cost Per Click (CPC) to advertise on Google. CPC is the amount you pay when an ad is clicked. It is an effective way of driving targeted traffic and the perfect options for businesses that are new to paid advertising.

Tools for paid online advertising: Meltwater, Ahrefs, SEMRush

Wrapping up

Running a website is not as easy as it seems. One must continuously find ways to make it a profitable component of the business. If you currently need some advice on your startup website, sign up for a free consultation. We won’t waste your time – promise!